CLMA Announces New 'Safe Travels Stamp Program' for Canadian Live Music Industry

The Canadian Live Music Association (CLMA) has partnered with the Tourism Industry Association of Ontario (TIAO) who is administering the national Safe Travels Stamp in Canada program. The Safe Travels Stamp is an international symbol designed to help travellers to quickly recognize businesses and organizations that have adopted health and hygiene, standardized protocols - so consumers can experience 'safe travels.'

Eligible companies such as live music venues, festivals, and others will be able to display the stamp based on worldwide industry protocols the World Travel and Tourism Council (WTTC) has put together for every aspect of the hospitality and tourism sector.

"We know that millions of Canadians are excited to return to live music just as safe as it is to do so. That's why our members continue to invest heavily in the protection of fans, artists and crew, leveraging best practices from at home and around the world. With thanks to TIAO's leadership, the Safe Travels Stamp Program will help us all to feel safe when we re-engage with the music and live experiences we miss so much," says Erin Benjamin, president and CEO of the CLMA.

Health and safety measures, such as the Ontario Ministry of Labour, Training and Skills Development Live Performing Arts Guidance as one example, are imperative to help rebuild consumer confidence and restore businesses of all sizes. With robust guidance emerging across the country, the CLMA says that Canadian live music businesses are leading the way, and thanks to the leadership of TIAO, now have another tool to instill confidence via the Safe Travels program.

  1. Attend the CLMA information session on Thursday, Mar. 4th at 2 p.m. ET. Register for the session HERE.
  2. Visit to learn more and submit your application.

Destinations across the Americas, Europe, the Caribbean, Middle East, Africa and Asia-Pacific have already been awarded the stamp. A list of approved Safe Travels Stamp applicants can be found HERE.

Live music plays a vital role in creating vibrant cities, driving value in multiple ways, including job creation, economic growth, tourism development, city brand building, and artistic growth.

Tourism is a vital economic driver in every province in Canada. Tourism creates jobs, helps found new businesses, and contributes billions to local and national economies.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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