Unison Benevolent Fund Launches #WithoutMusic Campaign

The Unison Benevolent Fund – an assistance program that provides discreet relief to Canadian music industry professionals in times of crisis – has launched #WithoutMusic, a new collaborative social media campaign designed with both the music industry and fans in mind. As part of Unison’s ongoing efforts to combat the devastating effects of the COVID-19 pandemic on the Canadian music industry, #WithoutMusic encourages participants to detail the positive and lasting impact of music on both their own lives and the world, and details why supporting organizations like Unison is vital to the continuation of that. Participants can voice their thoughts and experiences and empower others to do so by sharing the graphic, photos, videos, and stories on social media using the #WithoutMusic hashtag and tagging @UnisonFund.

As venues, tours, and festivals have shut down in response to public health measures to flatten the curve and limit the spread of COVID-19, those in the music industry who rely on the live business for revenue have been severely impacted, leaving numerous entertainment professionals out of work and requiring the emergency relief assistance that Unison provides. Since the beginning of the outbreak, Unison has received an overwhelming number of requests for assistance from the music community, seeing an increase of 3,500% per week.  

#WithoutMusic strives to engage and unite both industry professionals and fans in their shared loved of music, broadening the overall awareness of Unison Benevolent Fund and encouraging both those that are in need to apply and those that can to donate, all while highlighting the everlasting positive impact of music in daily life.

“I know my own story would be completely rewritten #WithoutMusic, and I’m sure many feel the same,” says Unison Executive Director Amanda Power. “It is times like these where we need to come together to support those who are struggling, and we are proud to launch the #WithoutMusic campaign to raise awareness of Unison’s mission in the Canadian Music Industry, so that we can continue to provide critical assistance for as many people as possible during this difficult time.”

Donations collected from the #WithoutMusic campaign will be included as part of the Spotify COVID-19 Music Relief project, which was created to amplify the efforts of organizations that focus on helping those most in need, like the Unison Benevolent Fund. Spotify will match donations made to Unison dollar for dollar up to a collective total of $10 million USD.

DOWNLOAD #WithoutMusic Social Graphics HERE.


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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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