Toronto Indie Label Royal Mountain Records Creates Mental Health Fund for its Artists

Toronto-based indie label Royal Mountain Records is turning heads in the music community by being the first label, indie or major, to set up a non-repayable mental health fund for its artists.

The label is run by Hollerado frontman Menno Versteeg and is home to more than 30 acts, including Alvvays, Mac DeMarco, U.S. Girls, METZ, Tuns, PUP, and others.

In a memo sent to its artists last week, the label announced that as of Feb. 1, 2019, Royal Mountain’s acts have access to $1,500 to use at the artists’ discretion on mental wellness. The use of the money is confidential and is “out of our pocket, and will NOT be a recoupable label expense. To reiterate, the bands will NOT need to pay the label back for these expenses.”

“It’s the right thing to do,” Versteeg tells the Toronto Star’s Ben Rayner. ““It’s literally an everyday occurrence where you run into something… In every band you know, there are people who are in art because they have something inside them that needs to come out, and often a professional helping that thing come out will serve a totally different purpose than it coming out just through your art.”

To read more about Royal Mountain’s mental health fund, read the Toronto Star article HERE.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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