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CIMA Board of Directors Elects Sonic Unyon's Tim Potocic as Chair

The Canadian Independent Music Association’s (CIMA) Board of Directors has elected a new Chair, Tim Potocic (Sonic Unyon Records) and a new Executive Committee following CIMA’s Annual General Meeting on October 30, 2019.

Under new bylaws approved by the membership at CIMA’s Annual General Meeting in October, Potocic will serve a three-year term as chair. otocic is co-owner and president of 25-year-old Sonic Unyon Records based in Hamilton, ON, that specialize in developing emerging talent through label and management. The Sonic Unyon team has also spent the last 10 years developing a live event business through their own music-based event spaces and festivals. In 2009, Sonic Unyon became the organizing force behind Hamilton's free music and arts festival Supercrawl where Potocic serves as director. A CIMA member for over 20 years, he currently sits on the boards of FACTOR, and his work has been recognized with a Canadian Music Industry Award for label of the year and a Hamilton Entrepreneur of the Year award.

"I couldn't be happier to be given the opportunity to represent the Canadian indie scene through my position as chair of CIMA," says Potocic, "I will work hard throughout my term to move the organization forward."

Potocic succeeds Lisa Logutenkow (The Orchard) who steps down after serving as chair for three successful years while working at Dine Alone Records/Bedlam Management. Logutenkow will remain as an affiliate member of the board, and serve as Past Chair on the Executive Committee.

"We're excited to have a strong Board and Executive Committee at the helm of CIMA this year. We have a lot of issues before us, so we will be hitting the ground running with this skilled and optimistic team. We look forward to having a productive year advocating and working on behalf of our members," says Stuart Johnston, CIMA President.

Potocic, as chair, will be joined on the Executive Committee by his fellow directors, voted in this past week by the Board:

  • Lisa Logutenkow (The Orchard) - Past Chair
  • Justin West (Secret City Records) - Vice Chair, Global Affairs
  • Jake Gold (The Management Trust) - Vice Chair, Government Affairs
  • Peter Cardinali (Peter Cardinali Productions/Alma Records) - Vice Chair, Export
  • Shauna de Cartier (Six Shooter Records) – Secretary; Vice Chair, Membership
  • Simon Mortimer-Lamb (Nettwerk Music Group) – Vice Chair, Industry Development
  • Kieran Roy (Arts & Crafts Productions) – Treasurer, Finance

Each of the Executive Committee members will also chair one of CIMA’s standing committees, as reflected by their individual portfolios. CIMA is expanding its committees to better reflect the association’s activities, and to broadly serve the needs of its membership. The standing committees include: Government Affairs, Global Affairs , Export, Membership, Finance, Industry Development. CIMA will be focusing on policy and advocacy issues, professional development and mentoring, music exporting programs and an array of new/improved services that engage the broader membership and industry.

CIMA committees will be populated by members of the Board of Directors and members-at-large, who will work to bring the interests and views of the industry to the table to help facilitate informed decision-making. Members interested in participating in CIMA’s committees are invited to contact the association.

For more information, go to www.cimamusic.ca.

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Michael Raine is the Senior Editor at Canadian Musician. He is also a co-host of the popular Canadian Musician Radio weekly podcast.