The JUNO Awards, MusiCounts & TD Bank Group Renew Partnership

The Canadian Academy of Recording Arts and Sciences (CARAS) and TD Bank Group have announced the renewal of their seven year partnership. The exclusive collaboration will provide enhanced and continued support for Canadian music through a variety of events, community, and educational programs across the country.

As part of the renewed collaboration, MusiCounts says that TD will be increasing its support with a contribution of $1.875 million, over the next three years. As Canada’s music education charity associated with CARAS, MusiCounts serves communities across Canada by giving under-served youth access to musical instruments and equipment. To date, the initiative has supported almost 100 programs across Canada with over $1.7 million provided in instruments and equipment.

Also announced were the 2017 MusiCounts TD Community Music Program recipients from all across Canada, a total of 27 community music programs will receive $500,000 worth of instruments and equipment. For a complete list of 2017 recipients click here.

“We are extremely proud to be continuing our collaboration with the JUNO Awards and MusiCounts,” says Andrea Barrack, VP Community Relations and Corporate Citizenship, TD Bank Group. “TD has a long-standing commitment to enriching lives and helping communities across Canada come together to share in the love of music. By continuing our relationship with both organizations, we have an opportunity to grow community music programs and celebrate musical excellence in Canada.”

JUNO Week 2018 will also receive increased support from TD for the JUNO Fan Choice Award, as well as the TD Green Room, which provides a unique showcase opportunity for local and emerging Canadian artists. JUNO Week 2018 will be hosted in Vancouver from March 19-25, 2018.

The partnership will also see TD collaborating with the JUNO Awards, MusiCounts, and CBC Music to create new custom activations and programming that will extend the bank’s support of Canadian talent and communities throughout the year.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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