SXSW 2021 Confirms It's Going Online

South by Southwest (SXSW) organizers have confirmed that the 2021 event will now be virtual. Held each year in Austin, TX, SXSW is one of the largest annual indie music-focused festivals and music industry conferences in the world and huge economic driver for its hoist city.

Called simply SXSW Online, organizers say they're working on a digital experience in March that brings the benefits of sessions, film festival screenings, music showcases, networking, and exhibitions the physical event is known for. The dates for SXSW EDU Online, which is the conference portions, are March 9—11, 2021 and SXSW Online will take place March 16—20, 2021.

“The challenge of building a new future is one that we’re excited to tackle. This has been such a year of change and we, like the entire world, are reshaping our perspective on how we connect. We’re pleased to introduce SXSW Online as part of our program for 2021, and regardless of platform, we will continue to bring together the brightest minds from creative industries worldwide,” says Roland Swenson, SXSW CEO and Co-Founder.

Entries for the 2021 online event will open on Tuesday, Oct. 6, 2020 with PanelPicker proposals for SXSW and SXSW EDU, as well as Film Festival Submissions. In lieu of the standard showcase application process, the Music Festival will be curated by programming staff with priority given to showcase presenters and artists who were scheduled for the 2020 event.

SXSW is working with the City of Austin and public health authorities on plans for a 2021 physical event, and we will provide updates as more information becomes available.

For more information as it's available, go to

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
You've successfully subscribed to Canadian Musician - Shorttakes
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.