Spotify has just announced the launched of a new feature that allows artists to using the giant streaming platform to raise money directly from fans, either for themselves or an organization of their choice. Available through the Spotify for Artists portal, it's called the "Artist Fundraising Pick."
Just like artists can select any piece of music to highlight on their profile as an "Artist’s Pick," they can now highlight a fundraising destination (in addition to their Artist’s Pick). First and foremost, this feature enables artists who are interested in raising money to support themselves, their bands, or their crews, to get the word out to their fans on their Spotify artist profiles. To solicit money from fans, Canadian artists can choose to add a link to Cash App and GoFundMe. Artists in the U.S. and U.K. can also link to PayPal.me.
Also, any artist around the world can leverage the option to fundraise for one of the verified organizations participating in the Spotify COVID-19 Music Relief project, including Canada's Unison Benevolent Fund.
"We’re particularly excited about our partnership with Cash App, as they’ve generously established a $1 million relief effort for artists during these challenging times. Spotify for Artists users that submit their “$cashtag” username as their Artist Fundraising Pick — and secure at least one contribution of any size through Spotify — will receive an extra $100 in their account from Cash App, until a collective total of $1 million has been contributed. This effort is available to artists in the U.S. and U.K., but Spotify listeners located all over the world can still make contributions via Cash App," Spotify says in its announcement. (Terms apply, see here.)
Spotify for Artists admin users can select “Get started” on the banner at the top of their dashboard to submit their Fundraising Pick. Visit Spotify's best practices guide for more details on how it works. The fundraising pick artists select is up to them. They can fundraise for them self, their crew, a charity partner — as long as it fits within Spotify's safety policy.