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SoundMachine Partners with Napster on Music Subscription Service for Canadian Businesses

[![Matteo Luppi, Co-Founder & CEO of SoundMachine](/content/images/2018/03/Matteo-Luppi-300x183.jpg)](/content/images/2018/03/Matteo-Luppi.jpg)Matteo Luppi, Co-Founder & CEO of SoundMachine
SoundMachine, a music subscription service for businesses, has partnered with Napster to create a new music subscription designed to provide an “engaging and on-brand music experience” for retailers, restaurants, spas, or other companies. Titled Business Premium powered by Napster, the new service combines SoundMachine’s scheduling and management features with Napster’s music programming technology and catalog. The service is available now in the U.S., Canada, and Spain, and will roll out in additional territories in the coming months.

Business Premium will enhance SoundMachine’s in-store music platform with access to hundreds of AI-generated and human-curated stations, as well as the ability to create a custom station starting from an artist or song using Napster’s catalog of millions of songs. These benefits will be coupled with SoundMachine’s existing features, including full licensing for Public Performance within a client’s business environment in the U.S. (via ASCAP, BMI, SESAC, and SoundExchange) and Canada (via SOCAN and Re:Sound); the ability to upload and schedule promotional messages to play along with the music; program different types of music to play during different parts of the day; mix complementary genre stations to create the perfect in-store audio backdrop; and control music in multiple locations from a central account. For those who just want to hit play, SoundMachine can also create custom playlists designed specifically for individual companies.

“With Business Premium powered by Napster, SoundMachine is bringing the richer consumer experience that clients are used to in their personal lives into a business context,” says Matteo Luppi, Co-Founder and CEO of SoundMachine. “From the huge amount of content we make available to the flexibility and customization features we offer, Business Premium makes it easy for any client to jump in and create the perfect soundtrack for their business. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process. We look forward to many more great things in the years ahead.”

“We’re excited to partner with SoundMachine to provide its customers with enhanced experiences leveraging Napster’s world-class programming, editorial and delivery platform,” said Bill Patrizio, President and CEO of Napster. “Music is a powerful force that can form an unbreakable bond between a listener and a moment, mood, or location. With Business Premium, we are putting that power to work on behalf of businesses and customers around the world.”

“Before we switched to SoundMachine, we were stuck with broad, mostly mainstream stations that didn’t capture the vibe and vision of our café, not to mention there was no customization at all,” said Joel Moses, Director of Operations at Coffee Connection. “Now, we have amazing stations from SoundMachine that are tweaked to fit the time of day, and we are able to play our own promotional messages that we can easily record with just an iPhone. I’m always proud of the music in our location.”

SoundMachine’s Business Premium powered by Napster is available at www.sound-machine.com  for $31.95 per month per location when billed annually and $34.95 per month per location when billed monthly after a 30-day free trial. The service can be played with the SoundMachine web player on any tablet or computer, the SoundMachine iOS app on mobile, SoundMachine’s dedicated player hardware, or third-party devices such as Sonos.

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Mike Raine is the Senior editor of Canadian Musician.