SoundCloud Outlines New Initiatives to Support Artist Community

SoundCloud CEO Kerry Trainor has released a letter outlining the way his company is trying to help artists whose careers have been upended by the COVID-19 pandemic.

"We are all facing an unprecedented situation. For those of you earning your living through music, and facing canceled shows or other lost income, the impact of COVID-19 is especially hard-hitting," Trainor said. "To support our global creator community, SoundCloud is immediately launching a series of new initiatives."

Those initiatives are:

  • A regularly-updated resource guide
    SoundCloud's Keep the Music Going Guide is now live. It will be a source for daily updates on resources to support musicians' careers and maintain their well-being from across the web.
  • SoundCloud + Twitch livestreaming partnership
    SoundCloud has partnered with Twitch to fast-track SoundCloud Pro, SoundCloud Premier, and Repost by SoundCloud creators directly to Twitch Affiliate status so they can start earning money from your Twitch streams, instantly. Now, wherever artists are social distancing, they can connect instantly via livestream to millions of fans and get paid for their work.
  • 50% off SoundCloud Pro Unlimited subscriptions
    Today through Monday, March 30th SoundCloud is offering its largest discount ever on the premium creator subscription plan, Pro Unlimited.
  • Live creator office hours with SoundCloud’s artist relations and marketing teams
    Beginning next week, the SoundCloud team will go live to host real-time discussions, AMAs, and workshops. Details will be announced on its blog its social channels (@SoundCloud).

"We will continue to look for additional ways to support the global SoundCloud community in the weeks ahead. This will include financial and promotional support to organizations that provide creator services beyond what we can deliver on SoundCloud," adds Trainor. "As always, we welcome your feedback and ideas. Please stay safe and healthy."

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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