Re:Sound's Virtual Show Raises $28,000 for Unison Benevolent Fund & Alzheimer Society Music Project

Re:Sound’s 8th annual Re:Wind benefit concert raised more than $28,000 in support of Unison Benevolent Fund and the Alzheimer Society Music Project.

While the pandemic may have put a hold on many events in the music industry, the Re:Sound team was determined to find a way to hold their annual Re:Wind benefit concert. Their solution was a virtual show comprised of video performances by Re:Sound and Entandem (Re:Sound’s joint licensing venture with SOCAN) employees. The virtual show, which premiered July 17, 2020, was organized entirely by volunteers from Re:Sound.

“Re:Wind is one of the most anticipated events for Re:Sound each year. The team’s dedication to delivering a great online show and supporting our charitable partners has been unwavering. We’re pleased our efforts this year will help those who will benefit therapeutically from music, as well as the music creators whose livelihoods continue to suffer as a result of the pandemic,” said Lou Ragagnin, President and CEO at Re:Sound.

The change from a live event to a virtual one didn’t phase long-term and new sponsors from generously lending their support. Re:Sound says a special thanks goes out to long-standing lead sponsors Osler, Hoskin & Harcourt LLP and Greenwald Wealth Management – RBC Dominion Securities, as well as REAL Software Systems, NagataConnex, Evron Computer Systems, Acumen Solutions and IT Weapons.

For Canadians living with dementia, music can reconnect them with the soundtrack of their lives, which leads to many benefits, including increased physical and social activity and improved mood and cognition. “Re:Wind’s support will allow us to provide MP3 players loaded with personalized music to more than 140 people living with dementia,” said Darlene Norris, Chief Development Officer, Alzheimer Society of Toronto.

Unison Benevolent Fund has seen demand for its services increase exponentially as a result of the global pandemic, according to Amanda Power, the organization’s executive director. She says, “Musicians have been hit especially hard by COVID-19. In the first six weeks of lockdown, requests for financial assistance and counseling services increased by more than 3,500 per cent. Support from events like Re:Wind provides critical support to Canadian artists.”

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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