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RBC & Academy of Canadian Cinema & Television Launch New Music Video Production Project

RBC and the Academy of Canadian Cinema & Television (The Canadian Academy) have announced their partnership on a new initiative called the Music Video Production Project (MVP Project). The MVP Project will support and promote emerging Canadian recording artists and filmmakers in the creation of music video content, increasing resources available within the national music community.

"RBC has worked closely with the music and film communities to create a program that specifically focuses on emerging artists, so they too have access to critical funding," says Matt McGlynn, VP of Brand Marketing at RBC. "We're thrilled to found the MVP Project alongside The Canadian Academy, which will boost Canada's music economy."

Established by RBCxMusic and the Prism Prize, the MVP Project will be administered by The Canadian Academy, aiming to enable Canadian creatives to explore their craft, hone their filmmaking skills, and encourage growth within their respective industries. In addition to the annoncement, The Canadian Academy has officially acquired the Prism Prize, which will be fully integrated into the national organization.

The MVP Project is open to recording artists and/or directors who identify as "Emerging Artists". Over two rounds of funding support for artists and storytellers will be offered through music video production grants valued between $5,000 and $15,000. Each round will also include a curated component, which aims to foster an existing director/recording artist relationship. In addition to the grants, successful candidates will receive mentorship and networking opportunities.

"Canadian music video directors are bringing into the world some of the most exciting, creative and genre-busting visual stories of our time," says Louis Calabro, VP of Programming at The Canadian Academy and Founder of the Prism Prize. "We see an undisputed urgency and relevance to the work of music video and we could not be more excited to welcome these often-overlooked filmmakers into the Canadian Academy fold."

Applications will be assessed by a peer-based jury of music and media professionals with representation from all Canadian regions. Submissions for the first round of the MVP Project open October 1, 2018 and close November 1, 2018. The second round of applications will open in January 2019. Successful applicants will be announced eight to 12 weeks after the final application deadline for each round.

The new MVP Project is part of the RBC Emerging Artists Project, which helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunity to advance their career trajectory.

More information can be found at www.mvpproject.ca.

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Mike Raine is the Senior editor of Canadian Musician.