Phoenix Music Executive Development Program to be Offered Virtually to 12 Participants

The Phoenix Music Executive Development program will be offered virtually to 12 selected participants, beginning early April 2021. The program is presented by Alberta Music, and is funded by FACTOR and the Government of Canada.

This will be the fifth time the Phoenix Program has been offered to Canadians. The program was originally intended to take place in-person in Alberta but was put on hold last year due to the pandemic. In light of ongoing COVID concerns, it has been adapted to take place online.

The application process was competitive and based on the applicants’ professional achievements. Participants were selected by a jury of industry professionals, and the chosen participants include business owners, artist managers, independent labels, and senior executives from across Canada.

“Phoenix is a great opportunity for these music industry professionals to review their business model and find new ways forward in a digital world,” says Carly Klassen, executive director of Alberta Music.

“The training is intensive, offered in short bursts over a four-month period and becomes progressively more personalized over time,” adds Program Director Mariel Beros. “Phoenix is designed for time poor working professionals. We’ve had some great outcomes using this approach. Australian alumnus David Morgan, the co-manager of international sensation Tones and I, has applied lessons learned at the program not only to the global release strategy for his artist, but to the growth of his company as well.”

To learn more about the program and some of the lessons alumni took away from it, you can read Canadian Musician's past two-part article here and here.

For more information,  go to

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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