The Canadian Musical Reproduction Rights Agency Ltd. (CMRRA), a SoundExchange company, announced today that Paul Shaver has been named its new president. Shaver previously served as VP at Nielsen Entertainment Canada, where he was instrumental in the launch of the Music Connect platform in Canada that provides improved data transparency to publishers and the music industry at large. He reportedly also more than doubled the number of monitored radio stations so publishers and rights organizations would have 24/7 airplay monitoring. The CMRRA says Shaver’s appointment reflects a focus on refining and expanding the services it provides the publishing community.
“Paul’s unyielding passion for the business of music is the perfect fit for CMRRA as technology evolves and music is accessed in different ways," said SoundExchange President & CEO, Michael Huppe. “We are thrilled that Paul has joined our team.”
“I’ve always been passionate about music and the artistic process behind its creation. With the rapid evolution of technology positively impacting consumers’ ability to engage with music, right now music consumption is undergoing significant global growth,” says Shaver. “It’s vital that CMRRA continues to lead the charge to value music for the music publishing community, the songwriters, and the overall music ecosystem.”
“We extend a warm welcome to Paul,” adds Veronica Syrtash, CMRRA Senior VP of Business Affairs & Corporate Development. “It’s an exciting time for rights holders and for our collective.”
Prior to Nielsen, Shaver was VP of Virgin Music Canada, VP of Marketing, Promotion, International with EMI Music Canada, VP of Artist Marketing at Universal Music Canada and Senior VP and General Manager of Open Road Records & RGK Entertainment.
His career experience also extends to developing successful artist promotion and strategic brand partnerships for artists including homegrown talents Anne Murray, Nickelback, Serena Ryder, Dean Brody and Johnny Reid and international artists Katy Perry, Coldplay, Lorde, Keith Urban and Imagine Dragons, among others.
Shaver will be based at CMRRA headquarters in Toronto and begins on Oct. 15, 2019. He can be reached at firstname.lastname@example.org.
For more information, go to www.cmrra.ca.