New Training Program Created for Export-Ready Canadian Artists & Managers

passport19202A new training initiative for the Canadian music industry has been created that is meant to help music companies and artists develop their professional skills to navigate export markets. Called PASSPORT: Music Export Summit, it is designed to assist export-ready Canadian artists and music entrepreneurs develop export markets and increase international trade.

Produced by Manitoba Music in partnership with Music Nova Scotia, Canada’s Music Incubator, and the National Music Centre, PASSPORT will deliver intensive training sessions to prepare export-ready Canadian artists and music entrepreneurs with business skills and product development to help bring Canadian music to the world. The project is funded by FACTOR with support from the Government of Canada.

The diverse group of over 25 PASSPORT participants are export-ready artists and artist managers from across the country working in nearly every genre, all preparing for significant market development and export activities. The participants were selected from over 190 submissions based on their export marketing preparations, including participation in events like SXSW and Folk Alliance International in the U.S., The Great Escape in the UK, Reeperbahn Festival in Germany, and beyond. PASSPORT offers an opportunity to learn from experienced professionals with extensive knowledge and success in preparing artists for international export, and also from their peers.  See below, and visit – participants for a list of participants.

PASSPORT will run parallel Music Export Summits in Winnipeg and Halifax in February and March 2018 providing participants with market information and skills development on topics including export strategies and marketing global releases. The Winnipeg Summit will also include streams for Indigenous artists and managers, and Francophone artists and managers. In April, selected participants will take part in a follow-up masterclass event in Calgary that will further develop their export plans, support the creation of media assets for use in international marketing, and provide a showcase opportunity for international delegates. Passeport, the parallel program for Francophone artists and managers, is funded by Musicaction.

“Creativity, talent, passion, and drive are all key factors in building a sustainable career in the music industry,” says Sean McManus, Manitoba Music’s executive director. “Alongside that is a need to pilot the increasingly complex waters of international music releases, touring, and marketing. PASSPORT aims to help some of Canada’s hardest working music entrepreneurs develop the export business skills and acquire the international market knowledge to help build a stronger Canadian industry.”


PASSPORT: Music Export Summit Winnipeg

Nathalie Kleinschmit, Prairie Mix

Manuela Wuthrich, Nuela Charles

Heather Kelly, Valeo Arts Management

Stu Anderson, Mighty Cypress Talent

Marvin Chan, Samurai Champs

Tristan Orchard, Ripe Management

Mike Edel

David Cox, CLK Creative Works

Vanessa Kuzina, Six Shooter Records

Kathryn Hummel, Hummel Entertainment

PASSPORT: Music Export Summit Indigenous

Andrew Morrison, Aakuluk Music

Amanda Rheaume

Leela Gilday

Matt Maw, RPM Records

Cris Derksen

PASSPORT: Music Export Summit Halifax

Kyle McDonald, ZAUM

Peter Rowan, Peter Rowan Management

Michelle Robertson, Kilbride Music

Ruby Quase, Jones & Co.

Jon Landry, GroundSwell Music

Mar Sellars, Mar on Music

Dara Conrod, RGK Entertainment Group

Ahkinoah Izarh, AHI

Amie Therrien, Balsam Pier Music

Jon Weisz, Indie Montreal

Rachel Beck

Filbert Salton, KAYO

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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