A new Canadian music industry non-profit organization has been launched to champion the advancement of Black professionals and artists. Called ADVANCE, Canada’s Black Music Business Collective, it outlines its purpose as being to hold the corporate, private, and government sectors accountable in order to build a more equitable Canadian music industry that grants Canada’s Black music communities a fair and valued voice in a consistently growing music nation.
The organizers and members of the collective are not currently available on its website or social media. Canadian Musician has reached out to learn more.
On ADVANCE’s website at Advancemusic.org, it says:
“Driven by the heart, soul and sounds of Black voices across Canada’s music entertainment industry, ADVANCE, Canada’s Black Music Business Collective, is leading the change in developing an infrastructure for the betterment, upliftment and retention of Black people in the music business.
“Serving as a unified front for Black people working within all sectors of the Canadian music industry, Advance creates conditions for long-term success by addressing racial equality and inclusivity through four areas: Advocacy, Mentorship, Community Outreach and Business Development and Entrepreneurship.
“By holding the corporate, private and government sectors accountable, Advance is committed to building a more equitable Canadian music industry that grants Canada’s Black music communities a fair and valued voice in a consistently growing music nation.”