NAMM's Believe in Music Week Taking Shape

Preparations are underway for NAMM's Believe in Music Week, which will be an online event replacing The 2021 NAMM Show and running from Monday, Jan. 18 to Friday, Jan. 22, 2021.

"While not The NAMM Show or a virtual trade show, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time," NAMM says.

Powered by AI and matchmaking software, NAMM says the interactive platform will connect buyers and sellers, which NAMM helping all industry members learn about the latest products.

Believe in Music TV

A series of channels will feature programming, including some of the most popular education and entertainment from The NAMM Show, along with new content to inspire and connect the global music and events communities.

A variety of educational sessions will explore the latest tips, ideas and networking opportunities to help professionals build their businesses and careers. Rather than simply transferring its usual NAMM U and TEC Tracks sessions to an online, webinar-type format, NAMM is planning to create and commission a lot of engaging, recorded educational videos that will sometimes also feature a live text-based Q&A in order to better utilize the platform and keep viewers engaged.