NAMM Announces 2021 Believe in Music Week with More Programming for Musicians & Industry

In light of the COVID-19 pandemic, which continues to worsen in the United States and restrict travel all over the world, and with the health and safety of its members as the first priority, NAMM has announced that it will not be holding its gigantic annual trade show in Anaheim, CA in January 2021. Instead, NAMM will seek to connect the industry with the launch of Believe in Music: The global gathering to unify and support the people who bring music to the world.

Believe in Music, to be held over the week of Jan. 18, 2021, will feature a mix of comprehensive programming and professional education at, as well as an interactive marketplace to connect buyers and sellers. While not The NAMM Show or a virtual trade show, NAMM says the initiative will meet the immediate business needs of its member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives, and engage with customers in real-time.