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Music Canada Live Rebrands as The Canadian Live Music Association

Canada’s national live music association, formerly known as Music Canada Live, has taken on a new name and logo as it enters its fifth year of operations. It is new called The Canadian Live Music Association.

“This is an important milestone for our organization,” says board chair Jesse Kumagai. “As Music Canada Live we were able to hit the ground running back in 2014 with great thanks to Music Canada for providing the support we needed to launch and grow as quickly as we did. Now, with over 200 members across the country and a clear mandate ahead of us, the time is right to establish our own distinct identity. Our new name and brand clearly reflect who we are and will strengthen our ability to advocate on behalf of our sector, our amazing members, and deepen relationships our many valued partners.”

In addition to the name change, Erin Benjamin, formerly the executive director, becomes the president and CEO (non-voting), a move acknowledging her role in setting the strategic direction of the organization in tandem with the board of directors. Benjamin’s work will continue its focus on demonstrating the exponential value of live music for government and industry alike.

“We have achieved a remarkable amount of success in a very short time,” says Benjamin, “because live music is more important than ever, especially to artists. Our sector, in terms of Canadian music market revenues, is anticipating tremendous growth by 2021 and beyond. A robust association means a healthy industry. We are helping to tell the story of live music in this country by championing the work of our members, because when live music prospers, everybody benefits.”

The Canadian Live Music Association represents concert promoters, festivals, talent agencies, venues, clubs, arenas, performing arts centres, ticketing companies, other organizations, and suppliers to live music from across Canada. Its mission is to entrench the economic, social, and cultural value of live music and create the conditions for concerts to thrive in all regions of Canada.

For more information, contact The Canadian Live Music Association: 613-769-5559, staff@canadianlivemusic.ca, www.canadianlivemusic.ca.

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Michael Raine is the Senior Editor at Canadian Musician. He is also a co-host of the popular Canadian Musician Radio weekly podcast.