The International Music Software Trade Association (IMSTA) held its annual IMSTA FESTA Toronto exhibition and educational event at Ryerson University in downtown Toronto on Oct. 13. IMSTA holds these free events in seven major music markets around the world each year – Toronto, Los Angeles, Miami, New York, Chicago, Berlin, and Seoul – to showcase the latest music-making and production technologies and present educational seminars and keynotes speeches and Q&As for an audience of professional and semi-professional producers, beat makers, musicians, engineers, and anyone else interested in the art of recording and making music.
This year, the event opened with a keynote from renowned recording engineer and producer and Ken Lewis. The packed theatre heard nearly two hours of great advise and entertaining stories from Lewis’ remarkable career, which has seen work on dozens of gold and platinum-selling albums, as well as more than 50 number one songs, from the most popular artists like Eminem, Jay-Z, Kanye West, Drake, Alicia Keys, Bruno Mars, Ariana Grande, and many others.
As well, mixing engineer Gary Noble gave a two-hour presentation and Q&A, offering advice from his legendary career, which including recalling is his work with the late Amy Winehouse.
There were a number of masterclasses throughout the day, including Canadian Musician Publisher Jim Norris teaches attendees “How to Develop a Kick-Ass Career Plan.” Mastering engineering Noah Mintz of Lacquer Channel Mastering demystified the mastering process, while Len Goins discussed modular synthesizers and recording engineer Doug Romanow went through the process of recording, mixing, and production techniques he uses in the studio.
The Songwriters Association of Canada held a Manager Matters panel discussion with artists managers Amie Therrien, Bev Moore, and Katrina Lopes.
For more information, go to www.imsta.org.