Rick Levine (pictured above), the founder of ICEBOX Music and the music business professor at The Trebas Institute, has announced that ICEBOX Music is in the process of creating a new streaming service that aims to feature only Canadian music and prioritize fair payments for artists.
ICEBOX Music, a platform which promotes music industry business education, is looking to change how Canadian music is discovered, consumed, and eventually exported. “We are looking to attract artists of all genres and their music to create a unique, nationwide, Canadian-only streaming platform where indie and emerging Canadian artists are revealed and celebrated,” Levine says in his appeal to artists and others around Canada’s music industry. “The goal is to monetize our music fairly! I'm not saying it's going to be easy, I'm saying it's going to be worth it!”
To help create and launch the endeavour, ICEBOX Music is building an eight-week crowdfunding campaign to raise $50,000.00 for the startup.
To aid its content efforts, ICEBOX Music is using the Featured Artists page on its website, offering exposure to artists in exchange for permission to use their music. Levine says the music is being curated for quality of production, musicianship, and great live performances.
”We have two unique value propositions,” Levine tells Canadian Musician. “First, is to market Canada as a hotbed of music creation. Second, is to monetize music more fairly.”