Global has announced a new broadcast partnership with the Canadian Country Music Association (CCMA). The partnership begins immediately, with preparations underway for the 37th annual CCMA Awards broadcast live from Calgary’s Scotiabank Saddledome, airing exclusively on Global on Sunday, September 8th at 9 p.m. EST/PST.
“Global is proud to partner with the Canadian Country Music Association to deliver Canadians a compelling, star-studded evening celebrating country music in Canada,” says Lisa Godfrey, VP of Original Content, Corus Entertainment. “Our commitment to Canadian content prospers with partnerships like this and we can’t wait to put the power of Global behind the CCMA Awards, delivering Canadians a premium, multi-platform entertainment experience available on any screen.”
As the exclusive multi-year broadcast partner for the CCMA Awards, Global’s own ET Canada will produce a live, 30-minute red carpet show, bringing Canadians closer than ever to Canada’s biggest night in country music. Set to stream live on multiple platforms from Calgary, the special will be hosted by ET Canada’s Cheryl Hickey and The Morning Show’s Jeff McArthur. Featuring interviews with country music’s top names, Global will announce additional details about ET Canada’s red carpet show, including where and when to watch, at a later date.
“We are thrilled to have Corus Entertainment as the official broadcast partner for the CCMA. Corus has demonstrated such a passion for our genre and our television property,” says Tracy Martin, President, CCMA. "As we continue to evolve the CCMA’s from a stand-alone broadcast into a media property that supports Country Music throughout the year, Corus' enthusiasm to activate across all of their platforms – ET Canada, country radio, The Morning Show, specialty channels, and digital properties – is incredibly exciting for us."
The CCMA also announced details surrounding the return of the Entertainer of the Year Award today. Established to be the highest honour for a Canadian act (solo, duo, or group) who displays the greatest competence in all aspects of the field, this award will speak directly to an artist's overall impact to the Canadian country music industry. The award will be presented for the first time in more than 30 years on the 2019 CCMA Awards broadcast.
"With our friends at Corus and our production partners at Notable Life, we look forward to providing incredible entertainment programming that brings fans the best that country music has to offer during Country Music Week and on the CCMA Awards," said CCMA Board of Directors Chairman, Ted Ellis.
Additional details around the 2019 CCMA Awards will be announced in the coming weeks, including ticket on-sale date, host announcement, and more.