Facebook Launches New Music Features in Canada

Facebook has announced the launch of a new music-focused features for the social media platform in Canada, as well as for Instagram. With the launch of music stickers on Facebook and Instagram Stories and other tools, Canadians can now share music and feature songs in their Stories and profiles, which was previously not possible due to licensing restrictions.

“Facebook has licensed music from the largest societies in Canada, independent Canadian labels, and global major labels,” Facebook told Canadian Musician in an email, though did not specify details or which labels or music rights organizations. “We work directly with these entities to ensure artists and songwriters are compensated.”

Facebook says it has created unique Canadian-specific themes, so when searching for a song to include in a personal video or Story, people across Canada will find a large library of music by Canadian artists. It says this includes “beloved icons, chart-topping artists, as well as indigenous artists like Snotty Nose Rez Kids and Francophone artists like Marie-Mai, in addition to millions of international songs.”

Facebook also says it’s now doing more to connect people on deeper levels with their favourite music and artists and songwriters and offer artists and songwriters new ways to build their brands.

"Music has no language, and platforms like Facebook and Instagram allows it to transcend boundaries," said Marie-Mai, platinum selling Quebec pop singer-songwriter. "The launch of these new music features enables me to connect more deeply with fans, build my brand reaching new audiences, and gives my music a platform to be heard around the world."

"We are working to bring voice to Indigenous experiences, to empower our youth, and to ensure greater representation in music here on Turtle Island (Canada) and around the world. We're excited to see Facebook and Instagram launch these new tools and provide a platform for us to better reach and connect with our fans," adds Yung Trybez and Young D of Indigenous hip-hop duo, Snotty Nose Rez Kids.

Among the new features, Facebook and Instagram users Canada will now be able to add a song to their photos and videos on their Stories. To do so, they open the camera on Facebook or Instagram, or select a photo or video from their gallery, touch the sticker icon, add the Music sticker and search from a library of songs. If the song has lyrics, they will automatically pop up, and the user can use the lyrics as a reference point to select the section of the song you'd like to include. Tap the lyrics to change the animation and text style, and move the lyrics around, rotate or resize it like you would a normal sticker.

As well, users can also add videos with music to a new music section on their Facebook Profile. In addition, they can pin songs at the top of your Profile so their friends can learn more about their musical taste. Songs fixed to the Profile will visually show the artist and the track. When friends play a song on the user’s Profile, they will be able to hear a clip on Facebook or tap through to listen to the complete track on a streaming platform. They can add the same song to their Profiles or click to visit the singer or band's page.

The popular Instagram Stories questions sticker also now has music. User’s friends can respond to their questions sticker with a song from the music library - and the user can then share their favorites to their story. There are also new visual effects in the Music format on Stories that respond to beat and sound.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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