Facebook Launches Independent Artist Program; Partners with DistroKid & TuneCore

With the launch of its new Independent Artist Program, Facebook says it's making it easier for independent artists and creators to share their music across Facebook and Instagram.  To do this, Facebook has partnered with digital distribution services DistroKid and ToneCore as its preferred independent distribution partners.

Through TuneCore and DistroKid, independent artists will be able to distribute music on Facebook and Instagram for free.

Artists who currently use TuneCore or DistroKid can distribute their music everywhere Facebook offers a music library, free of charge, including in Stories and Reels.  This allows artists to get paid whenever their music is used to create content across Facebook and Instagram products.

Stated Andreea Gleeson, Co-head and Chief Revenue Officer at TuneCore, “These days we are seeing a leveling of the playing field as discovery is happening via social media and no longer solely dependent on industry executives and DJs handpicking hits. With the popularity of short form videos, Facebook Stories and Instagram Reels are two important platforms on which fans are finding songs and artists, with careers being made when songs go viral. The Facebook Independent Artist Program provides an even greater gateway for indie artists from around the world to be heard.”

Chris Papaleo, Music Business Development Manager at Facebook, adds, “Facebook is proud to make it easier for independent artists and creators to reach new audiences on our platform and build community through music. When joining our Independent Artist Program, creators are backed by our outstanding distribution partners, allowing them to get their music in front of more people, across all of our apps.”

An additional benefit of the program is the access to data and insights offered by TuneCore and DistroKid to all artists who distribute their music through the Independent Artist Program.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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