Facebook Launches Paid Online Events Feature in Canada

In 20 countries including Canada, Facebook has launched a new Paid Online Events feature aimed at helping creators, small businesses, and educators, and media publishers. Announced on Aug. 14, 2020, page owners can now create an online event, set a price, promote the event, collect payment, and host the event on the social media platform.

“With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones. People are also relying on live video and interactive experiences more when they can’t come together physically. In June, we saw live broadcasts from Pages double compared to the same time last year, largely attributed to broadcasts since March,” Facebook said in a blog post. “By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings.”

Pages in 20 countries that meet Facebook’s partner monetization policies can start charging for online events. Those interested can check HERE to see if they qualify and get access.

In announcing the new feature, Facebook also said that in order to support small businesses and creators during the pandemic, it will not collect any fees from paid online events for at least the next year. For transactions on the web, and on Android in countries where Facebook Pay has been rolled out (which now includes Canada), small businesses will keep 100% of the revenue they generate from paid online events.

Facebook also says that “we asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue. While Facebook is waiving fees for paid online events we will make other fees clear in the product. (Updated on August 14, 2020 at 1:07 PM PT to clarify where we will explain the fees.) Here’s how this will look on Android and iOS, which we submitted to Apple today for approval:"

Payment flow on iOS (left) and Android (right)

For more information, go HERE.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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