Details Emerge for 2020 ECMA Industry Conference

Details are beginning to emerge for the 2020 ECMA Industry Conference, which is taking place in St. John's, Newfoundland from April 29 to May 3. It's billed as a premiere destination for all Atlantic Canadian artists and industry professionals and as a place for artists and members to connect with international guest delegates and educators, offer mentorship, and be mentored by peers and industry experts to elevate their careers.

With a focus on mentorship, networking, and business development, the ECMA Conference provides opportunities for artists to develop relationships with both their peers and national and international delegates.

Starting off our 2020 programming announcements, the ECMA says it will continue to grow its offering for music managers and self-managed artists alike. Registration is open for the annual Music Managers Mentorship and Self-Managed Artist Mentorship, with additional sessions and networking opportunities to be announced over the next few weeks.

The Music Managers Mentorship is a matchmaking mentorship and networking opportunity aimed at assisting emerging artist representatives and managers in gaining valuable information, skills, expertise, and resources from experienced artist managers. Areas of focus include: strategy and execution in the earlier stages of a career, conceptualizing the appropriate career path, financial and business planning and new and old approaches to new trends and old challenges. Daily peer-to-peer sessions and group discussions during the ECMA Conference offer insight and practical advice to aspiring artist representatives and music managers of all levels. Applications are now being accepted HERE.

The Self-Managed Artist Mentorship is tailored specifically to self-managed artists in Atlantic Canada. Lead by experienced artist manager, Michelle Conceison, she will be joined by an artist who has successfully transitioned from self-management into a artist-manager relationship. This session will explore strategy and execution in the earlier stages of career development as well as business planning while juggling the role of performer. This session will also provide artists with the tools necessary to transition towards introducing a manager into their future strategy. Applications are now being accepted HERE.

The ECMA has also announced that its annual Virtual Pre-Conference registration is now open. The program was developed by marketing strategy expert, artist, and artist manager Lynn Colepaugh, and delivered entirely online. This is for artists who are new to attending the ECMAs or music industry veterans that needs a private brush-up on their skillset.

This virtual pre-conference will take you through two key areas to set you up for success:


Setting yourself up for success in 2020.

"Your music is your business. And if you aren't thinking of it that way, then you need to”. Join presenter Lynn Colepaugh as she guides you through strategic setup, marketing fundamentals, and showcase & conference prep to develop your business, prepare for your show or attendance at ECMA 2020 and be ready to do business starting on DAY 1 of the ECMAs"

Format: email, video, handouts


"So you got the tour, now how are you going to promote it? As artists and managers, we can't rely on promoters doing the heavy lifting in getting the word out for shows. Join presenter Lynn Colepaugh as she guides you through a social media marketing campaign from setting up the shows online, words and imagery to use, ads in Facebook, Twitter, Instagram ( formats, expectations, etc), social media posts (dos and don'ts), live streams, boosts, fan engagement, working with the promoters and venues and more!"

Format: email, video, handouts

Those who took part in last year's pre-conference are welcome to sign up again. Sign-up HERE.

For more information on ECMA Week as it becomes available, go to

[Photo by Pam Samson Photography]

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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