Finalists Revealed for CMW's 2021 Virtual Jim Beam National Talent Search, Happening June 21 - July 10

Canadian Music Week (CMW) has announced the annual Jim Beam Virtual National Talent Search will take place virtually from June 21 to July 10, 2021. Jim Beam Bourbon’s Virtual National Talent Search will include six provincial webisodes that will be streamed via, where fans can vote for their favourite artists in each province to help determine the grand prize winner.

Hosted by comedian Darrin Rose, the Jim Beam Virtual National Talent Search will include 18 finalists, with three finalists from each of the participating provinces British Columbia, Alberta, Manitoba, Ontario, Quebec and Nova Scotia. The finalists will receive constructive feedback from Artist Advisors: Jason McCoy, Singer/Songwriter and Morning Host at Pure Country 106; Ricochet, Host/Creator of Made In Toronto at FLOW 93.5; and Sally Shaar, lead singer of Monowhales.

CMW and the Jim Beam Virtual National Talent Search will provide 18 of Canada’s best new bands with their own virtual stage, ownership of their own recordings, and starring roles in this musical event that has rewritten the way homegrown independent talent is discovered. Each webisode will focus on one of the six participating Provinces, and feature performances from three local artist finalists, as well as feedback commentary from the Artist Advisors.

“In 2020 we moved the Jim Beam National Talent Search online, which was viewed by millions,” says Canadian Music Week president Neill Dixon. “Jim Beam’s national talent search webcast continues to support and elevate this invaluable talent initiative until we can be together in venues again.”

“Jim Beam is a proud supporter of the Canadian music industry,” says Lisa Li, Senior Brand Manager of Bourbon at Beam Suntory. “Building on the 2020 program, Jim Beam continues to showcase the diversity of excellent talent in Canada and lends its support to the Unison Benevolent Fund.”

One grand prize winner, selected from 18 provincial 2021 finalists, will win the opportunity to perform live on stage at the 2022 Jim Beam INDIE Awards in Toronto, in front of thousands of industry insiders from Canada and around the world who are looking for the next big thing. Additional grand prize package items are a fully-produced single at Metalworks Studios, a shopping spree at Long & McQuade, and gifts from Canadian Musician magazine.

Virtual Jim Beam National Talent Search
Streaming Nightly June 21 - July 10, 2021

British Columbia Finalists - June 21
Kassandra Clack, Richard Tichelman, and Soul Push

Alberta Finalists - June 22
Taken By Sanity, Alexanne, and Victory

Manitoba Finalists - June 23
The Lytics, Brandi Vezina, and Kelly Bado

Ontario Finalists - June 24
Weigh The Anchor, Karli June, and Mia Sanchez

Quebec Finalists - June 25
Ricky Paquette, Gianni Bodo, and Shah Frank

Nova Scotia Finalists - June 26
Tye Dempsey, Braden Lam, and Good Dear Good

Live streams via
All market finalist videos will remain available for viewing and voting until July 10, 2021.

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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