#CMPremiere - Shred Kelly's "Don't Ever Look Back" Music Video

Known for their innovative and seamless fusion of tradition folk instrumentation and energetic modern rock, B.C.’s Shred Kelly have produced their most ambitious offering to date with their fourth LP, Archipelago. In this exclusive #CMPremiere, we’re bringing you the brand new video for the album’s second single, “Don’t Ever Look Back.”

Shred Kelly Promo for Print 2 2018 (1)

Archipelago is a cohesive collection of dreamy, yet explosively exciting songs dipped in themes of relationships and the world in the modern age. The video for “Don’t Ever Look Back” explores the end of a relationship and the inability to see the other perspective when you’re in the middle of it. The video is based on the play Heterophobia by Pam Rocker and produced and directed by Brett Connors and Brett Ferster from The Light Factory in Calgary, AB.

“The story is a spin on our modern day where instead of heterosexual relationships being the norm, they are the outliers,” says Shred Kelly’s Sage McBride.

Soaked in electric crescendos and folk tinged sing-along anthems, Shred Kelly is known for their high energy live show that ignites dance floors with their alternative folk sound. Over three albums and countless tours, the five British Colombians have developed their signature sound by taking inspiration from the mountains where they hail from and the people who inhabit them.

Dont Ever Look Back - Artwork

Archipelago is the result of the collaborative songwriting of Tim Newton, Sage McBride, Jordan Vlasschaert, and Ty West, pulling inspiration through individual experiences and musical influences. The album is a dynamic and cohesive collection of dreamy, yet explosively exciting songs, dipped in themes of relationships between people and the world in the modern age. Using traditional instrumentation at the base of the songwriting, the album explodes into a symphony of sounds incorporating synthesizers, guitar hooks, harmonies, and pulsing beats.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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