CLMA Reaches #ForTheLoveOfLIVE Goal, With 30k Letters Sent to MPs Demanding Support for the Live Music Industry

The Canadian Live Music Association (CLMA) has announced that it reached its initial letter-writing goal as part of its #ForTheLoveOfLIVE campaign, with 5,000 individuals having sent 30,000 letters of support to Minster of Finance Chrystia Freeland and other MPs supporting the CLMA's request for:

  • "Phase 3" of $25m sector-specific funding: protect all venues, concert promoters, festivals, production/sound + lights/supply companies, others whose core business is live music (talent agencies, management companies, and others) and self-employed people working in live music.
  • An extension and enhancement of the Canada Emergency Wage Subsidy (CEWS) at 75% targeting hard-hit industries until the end of 2021.
  • An extension and enhancement of the Canada Emergency Rent Subsidy (CERS) for hard-hit businesses, including deeper support for medium-sized businesses, until the end of 2021.

"Even though we met our incredible and difficult goal, our work is not done. The new federal budget will be tabled in less than two weeks and the pressure is on," says the association in a letter to members and supporters. "The CLMA, alongside our partners at the Coalition of the Hardest Hit Businesses, strongly believe a united voice can make a difference.  If you have not yet sent your letter, please take action now so our voices can continue to be heard.  It only takes a few clicks and a minute to send a pre-populated letter."

For more information and to send a letter, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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