“The potential for our association to grow, to be a leader in content and promotion for our format while honouring its strong legacy is beyond exciting,” says Martin. “I look forward to working with everyone in the industry to continue to strengthen the value of the CCMA and Canadian country music from coast-to-coast and internationally. Thank you to the membership, staff and the Board for entrusting me to lead the CCMA into its next chapter.”
Martin has been serving as interim president of the CCMA since July of last year, leading the association’s staff and board through Country Music Week in Saskatoon, and executive producing the 2018 CCMA Awards broadcast. As president, Martin will work alongside the CCMA board to establish and execute long-range business plans that will see the association evolve with current broadcast and content climates, develop strategic partnerships that elevate likeminded businesses and the CCMA, and evolve CCMA programming year-round.
A director on the CCMA board for two years, Martin also managed the CMT Canada and CCMA Awards broadcast relationship for three years. Martin is a media executive with 17 years of experience in marketing, production, TV programming, as well as digital, artist and event management. In her most recent position at Corus Entertainment, she ran the content strategy for the W Network, OWN, Lifetime, Cosmo and Country Music Television, in addition to overseeing the launch of the CMT Music Festival and the production team. Prior to her work at Corus, Martin was head of marketing for MuchMusic and MTV as well as the vice president of Strategy at Pyramid Productions.