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Canadian Live Music Association & Kinaxis Announce Live Concert Series to Help Hard-Hit Music Industry

Canada's live music community has received an early holiday gift thanks to the generosity of Ottawa-based supply chain software company, Kinaxis Inc. The Canadian Live Music Association (CLMA) and Kinaxis have just unveiled details of Kinaxis InConcert, a new performance series that will feature approximately 30 concerts livestreamed from stages across Canada. The concert series will be funded via a $250,000 sponsorship from Kinaxis and facilitated through an application process available to all professional live music venues. Applications to KinaxisInConcert will be accepted beginning today through Feb. 28, 2021 at: Kinaxis.com/InConcert.

"We are grateful to Kinaxis for setting an example of the kind of private sector support that Canada's live music community desperately needs," says CLMA president and CEO, Erin Benjamin. "Kinaxis InConcert is a reason to come together to celebrate our artists, support our venues and connect to music fans. It is much needed good news for an industry that has suffered unprecedented economic hardship."

Canada's live music industry is facing seismic threats to its sustainability. Venues are closing their doors at an alarming rate leaving countless Canadians who benefit culturally and financially from this sector in a precarious situation. According to a recent study conducted by Nordicity, each venue that closes costs an average of $575,000 in annual GDP contributions, and $148,000 in provincial and federal taxes.

"The Kinaxis culture is anchored on the simple words 'people matter here'. This extends to the communities where we live, work and play," said John Sicard, CEO of Kinaxis. "Sadly, the people supporting our music industry, and especially the artists themselves, have been tremendously affected by the restrictions resulting from COVID-19, and that means we miss out on the joy they create through their live performances."

Artists who rely on live music venues have been vocal about the support needed by the sector. Venues such as Roy Thomson Hall, deCoste Performing Arts Centre, La Sala Rossa, festivals, and clubs like Commodore Ballroom, Starlite Room and Horseshoe Tavern are essential to the cultural life in every city across Canada.

"Performing is not just about putting on a show, it's about connecting with fans and the powerful exchange that music provides," says singer-songwriter Sam Roberts. "Music has a unique ability to lift spirts, unite and inspire, and this live music experience wouldn't be possible without the venues, the fans and the dedicated people behind the scenes who bring it all together."

The impact of the pandemic has increased the demand for artist content as audiences look for ways to ease the stress of social isolation.  While live businesses have attempted to carry on by producing streamed content, high production costs leave many without resources to access this potential revenue stream. Kinaxis InConcert will provide that support along with opportunities for artists across a diverse range of genres to connect with their audience and get paid for their valuable work.

"We are thrilled to be partnering with the Canadian Live Music Association to sponsor a concert series that will put our talented artist community back on stage, where they belong, and for the venues to bring their music to their fans," adds Sicard. "After all, music is food for the soul and we could all use as much nourishment as we can get."

For more information about Kinaxis InConcert, go to Kinaxis.com/InConcert.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast. www.canadianmusicianpodcast.com.
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