Canadian Entertainment Charity Golf Classic Raises $200,000 for the Music Community


The Canadian Entertainment Charity (CEC) Golf Classic returned to Toronto last month and saw nationwide growth in the launch of two new golf tournaments, garnering support from the entertainment industries in Vancouver and Montreal. The CEC Golf Classic brings members of the Canadian music community together in support of Unison Benevolent Fund in its mission to provide emergency relief benefits and counselling to the music industry. The tournaments raised a total of $200,000 which will go towards ensuring Unison remains a reliable resource for members of the music community when they are seeking help. “The golf tournaments this year were an astounding success!” says Amanda Power, Executive Director of Unison Benevolent Fund, “We were so thrilled to see the entertainment industries come together in three different cities to support their peers in the music community. It was amazing to see the tournaments launch in Vancouver and Montreal for the first time. We want to thank UP Cannabis, and all our generous sponsors for making this event possible.”

Canadian cannabis company, Up Cannabis partnered with the charity as the Presenting Sponsor of the tournaments. “We are delighted to have played a part supporting this year’s charity golf tournaments,” says Up Cannabis CEO Jay Wilgar. “Helping raise funds for Canada’s music community is a cause that is near and dear to our hearts. We stand proudly alongside Unison Benevolent Fund in touting the tournaments’ success.”

Organized by Brian Huston, Golf Tournament General Manager, and the Golf4Good Committee, the three tournaments brought 350 players to the golf courses in support of Unison. The official kick-off in Toronto signaled the beginning of Unison’s partnership with UP, where Chief Commercial Officer Peter Hwang gifted the organization with a stunning red electric guitar and a donation of $150,000 to help grow Unison’s counselling, health and wellness programs.

Unison thanks all our sponsors including national title sponsor UP Cannabis, national dinner sponsor Slaight Music, and national media sponsor Bell Media. Additional thanks go out to event sponsors: Air Canada Centre, Black Box BMG, Cadence Music Group, Canadian Music Week, CMRRA, Dine Alone Records, Entertainment One, JUNO Awards London 2019, Live Nation, Mercedes-Benz, Metalworks Studios, Molson Coors, Music Canada, Newcap Radio, Nielsen, ole, RBC, RGK and Open Road Recordings, Rogers Arena, SOCAN, Sony Music Canada, Taylor Oballa Murray Leylend LLP, Ted Reader, The Feldman Agency, The Phoenix Concert Theatre, Ticketmaster, Universal Music Group, and Warner Music Canada.

Created by and for the Canadian music community, Unison is an organization of music lovers helping music-makers. The charity is there for members of the music community to turn to in times of hardship by providing health resources, financial assistance, and counselling. Canadian music workers are encouraged to register with Unison for free in order to access Unison’s 24/7 counselling hotline and to apply for emergency financial assistance.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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