Calgary's Brad Saunders Wins 2017 Project WILD Grand Prize

Project WIld winners 2017 WILD 953 and Alberta Music have the final order of the top three winners in this year’s Project WILD. This year’s grand prize winner is Calgary’s Brad Saunders who took home $100,953.

The final three were:

First Place ($100,953): Brad Saunders (Calgary)
Second Place ($75,000): Nice Horse (Calgary)
Third Place ($50,000): Tanya Ryan (Okotoks)

All admission proceeds from the finale show Sunday will go to the Unison Benevolent Fund.

Each band’s prize goes towards their ongoing musical career. Cumulatively the program brings nearly three quarters of a million dollars to the infrastructure of the music industry in Alberta every year, giving artists an edge in today’s scene. Funds for Project WILD are administered through Alberta Music. For more information on the entire program, go to

Project WILD: Country, WILD 953 and Alberta Music also wish to acknowledge the effort put forth by all Top 12 finalists over the past few months. The other Top12 finalists were Andrea Nixon (Edmonton), Charlie James (Calgary), Dustin Farr (Olds), Karac Hendriks (Sherwood Park), Lucas Chaisson (Edmonton), Lucette (Edmonton), Mark Times (Parkland County), Mikaila Cooper (Calgary), and Ryan Langlois (Red Deer).

This is the second year for Project WILD, last year’s inaugural winners were The Dungarees (1st place), Sykamore (2nd place), and Ken Stead (3rd place). For the two years prior to last, the program was known as the PEAK Performance Project, which also ran as a program in BC for seven years. Project WILD will run in Alberta for the next three years.

Adminstered by Alberta Music and funded through Calgary country music radio station WILD 953, Project WILD is part of a seven-year, $4.9 million program, designed to kick-start the international music careers of three emerging Alberta artists annually, and give a boost to all Top 12 finalists selected by an industry jury. It also hopes to foster the Alberta music industry and create a sense of community amongst artists and music professionals. Top Prizes for the project include a $100,953 top prize, $75,000 second prize, $50,000 third prize, as well as a $5,000 Development award given to each of the Top 12 artists. The Jim Pattison Broadcast Group is committed to newly emerging Canadian musical artists through CRTC Canadian Content Development programming.

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Michael Raine is the Editor-in-Chief at Canadian Musician and Canadian Music Trade magazines. He also hosts the Canadian Musician Podcast.
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