“We listened carefully to advice from people involved in many facets of the music industry. I’m excited that our government is creating this new funding program designed to give artists and other music professionals the support needed so they can continue to grow,” says Lisa Beare, Minister of Tourism, Arts and Culture. “B.C. has a well-earned reputation for excellence in music production. This fund will help place B.C. talent on the world stage.”
The government says the new fund was created following consultation with Creative BC and discussion with B.C.’s music industry stakeholders. Amplify BC will be administered by Creative BC over the next year.
“This new investment into B.C.’s music industry will build on the momentum to date,” says Prem Gill, CEO of Creative BC. “On behalf of my team, we are excited to continue supporting talent across the province, and we thank B.C.’s music sector for their continued collaboration toward growth and success.”
Amplify BC is meant to shine a light on the many artists and industry professionals working throughout the province to support their growth. The government and Creative BC also believes the fund will benefit B.C. tourism, arts, and creative industries and small business development.
“This exciting announcement shows that our government is committed to the industry,” says Nick Blasko, of Amelia Artists Inc. and Atomique Productions Ltd. “This honours all of the work that has been and continues to be done to ensure B.C.’s music industry is competitive at a national and international level. It is truly news to celebrate and what better time to do so than at The Juno Awards in Vancouver?”
British Columbia is Canada’s third-largest music centre, with over 285 music companies, 160 recording studios, and more than 200 music festivals across the province. Provincial programs like Amplify BC are meant to attract investments and leverage support for B.C.’s music industry, which contributes approximately $400 million each year to the provincial economy.
For more information, go to www.creativebc.com.